About WVUA

WVUA 7 and WUOA 23 are commercial television stations operated by the University of Alabama in the College of Communication and Information Sciences. Our broadcasts can be seen from Mississippi to Georgia across the Birmingham television market on Cable, Direct TV, Dish Net, U-Verse, and Over-the-Air. Our broadcast antenna is located on Red Mountain in Birmingham and we reach an estimated 1.8 million viewers in the market and up to 3 million viewers within the large broadcast signal. The stations simulcast programming and are listed as WVUA+ for ratings purposes.

VISION

WVUA-TV is a major component of the University of Alabama Digital Media Center and develops leaders for tomorrow’s electronic communications industry and indispensable service to the University of Alabama and to the Community.

MISSION

We serve University of Alabama students by providing a real world laboratory that enhances student recruitment, student   education, student professional development, and student service to the community

We serve the Colleges and Administration of the University of Alabama by providing access to Television, Internet, and Personal Digital Device viewers across the Birmingham television market and beyond

We serve our Television Viewers by providing quality programming that educates, enlightens, and entertains and our clients by providing innovative thinking, unique advertising opportunities, and outstanding service

STUDENT RECRUITMENT & EDUCATION

Students at the College of Communication and Information Science are not only attending a college with national recognition for excellence, they have the opportunity to develop the skills and work resume necessary for them to move forward in the career of their choice upon graduation.

The WVUA+ broadcasts provide the University of Alabama with a unique opportunity to deliver its message to viewers across the region. A typical year will see the station provide 5,000 UA promotional spots in addition to other on-air promotion.

Our growth in presenting University of Alabama Cultural, Educational, News, and Sports programming enhances the University’s appeal to potential students.  Prospective students and their parents recognize the unique hands-on educational opportunities offered by WVUA/WUOA. They realize that student resumes that reflect work at a commercial television station in the nation's 40th market are more likely to get noticed than others.

The stations have demonstrated the ability to develop strong working relationships with local school systems and routinely air programs produced by local high school students.  Each year, between 140 and 160 students work in paid positions or internships at the station.  Recently, of the 142 students working at the station, 80 percent were in-state and 20 percent were out-of-state. 

COMMUNITY SERVICE

WVUA+ is an active partner in campus and community life, involving both students and staff in meaningful service to the community.  In addition to providing hundreds of thousands of dollars worth of community public service announcements on-the-air, our students and staff actively work on-air and off-air to tackle serious issues such as adult illiteracy and the need for a new cancer center.

NEWS

Perhaps, the greatest community services provided by our students and professional staff are the news and public affairs programs produced by WVUA+. Through these efforts students learn what it takes to serve the community if a professional manner.

WVUA+ competes in the professional categories for all awards and is the recipient of numerous Professional Associated Press Awards and the prestigious ABBY Awards from the Alabama Broadcasters Association where we compete against some of the largest broadcast companies in the nation.

Students and professional staff work side-by-side to produce 13.5 hours of local news each week with newscasts at 4 PM, 5 PM, 6 PM and 10 PM. The WVUA+ newscasts typically receive top ratings for its target audience.  In addition to the regularly scheduled broadcasts, the WVUA+ web site, Facebook, Twitter and other new media applications are used to inform the public in this ever-changing world of electronic communication.

Student Anchors are seen M-F during the news cut-ins for the morning news program “The Daily Buzz.” Student Reporters are responsible for producing and presenting the “Capstone Correspondent” segment during other newscasts. This segment specifically details activities on campus.

UNIVERSITY OF ALABAMA SPORTS

The station produces and airs Crimson Tide sports events as we are given permission to do so. We have presented Women’s Volleyball, Men’s and Women’s Basketball, Men's and Women's Wheelchair Basketball, Women’s Gymnastics, Softball and Baseball. We plan to present Soccer, Swimming and other Olympic Sports as we grow the station.

WVUA+ broadcasts UA Sporting Events, brings you Crimson Tide Kickoff, Hey, Coach!, Crimson Cover, The Nick Saban Show, The Anthony Grant Show and The Sarah Patterson Show and is home to Tider Insider, Crimson Tide This Week, Crimson Comments and Crimson Classics.  Other features on WVUA+ include Football Friday featuring local high school highlights and The Tommy Wilcox Show.

Crimson Tide Kickoff airs each Saturday morning at 8:00 AM during football season.  WVUA Sports Director Gary Harris, John Huddleston, and special guests broadcast from the University of Alabama and share their unique insight to the upcoming game.

Hey, Coach! airs each Saturday morning at 9:00 AM during football season.  Coach Nick Saban shares his thoughts on the team's performace in the last game and what they face ahead.

Crimson Cover airs each Friday night at 6:30 PM with a repeat at 10:00 AM Saturday mornings.  John Copeland, NFL Veteran and Alabama legend, Chase Goodbread, Tuscaloosa News Sports Expert; and Touchdown Alabama Magazine's Mike Parker take a hard look at the performance of the Crimson Tide the road ahead.

Crimson Tide This Week airs every Saturday morning at 10:30 AM.  Veteran Crimson Tide reporter, Chris Stewart gives us a close look inside Alabama athletics.

Crimson Classics is seen on the station every Sunday evening at 8:00 PM.  WVUA Sports Director Gary Harris brings viewers Crimson Tide classic match-ups and interviews with the star of the game.

The Nick Saban Show is seen on the station every Monday at 6:30 PM and 10:35 PM during football season. The Coach shares his thoughts on the game, the players, and the competition to come.

The Anthony Grant Show is seen on the station every Monday at 6:30 PM and 10:35 PM during basketball season. Coach shares his insight on the game and the players.

The Sarah Patterson Show is seen on the station every Wednesday at 6:30 PM during gymnastic season. Coach Patterson thoughtfully explains how the UA Women’s Gymnastics Team just performed.

Tider Insider, with Gary Harris and Rodney Orr, gives the viewers the opportunity to call in and visit with two sports anchors with a unique perspective and knowledge of University of Alabama Athletics.  This airs every Tuesday at 6:30 PM and a repeat on Tuesday at 10:35 PM

“THIS TV” NETWORK 

MGM selected WVUA+ to be the “This TV” network affiliate for the Birmingham television market.  Whether you are in the mood for comedy, romance or suspense, MGM’s “This TV” offers a great variety of television shows and a library with over 4,000 movie titles to entertain the family for hours.

SYNDICATED PROGRAMMING & UNIVERSITY PRODUCED PROGRAMMING

The station presents top quality syndicated programming including: Daytime Emmy winning Judge Gunn, Scrubs, 'til Death, Stargate SG1 and many others.

Discovering Alabama shares the natural wonders of the state with viewers in an entertaining and informative way.

Alabama Experience concentrates on the history, culture, and people of the state.

conclusion

WVUA+ is a competitive professional commercial television station in the nation’s top 40 market where students and professionals work together to achieve the highest standards in electronic communication and community service.